From the Wall Street Journal:
Walt Disney
Co. is close to unveiling technology that it says will enable
entertainment companies to adapt their business models to a new reality
in which consumers increasingly rely on computers and cell phones in
place of DVD players and TVs.
The technology, code-named Keychest, could contribute to a shift in what it means for a consumer to own a movie or a TV show, by redefining ownership as access rights, not physical possession.
The technology would allow consumers to pay a single price for permanent access to a movie or TV show across multiple digital platforms and devices—from the Web, to mobile gadgets like iPhones and cable services that allow on-demand viewing. It could also facilitate other services such as online movie subscriptions.
Follow this link to read the rest of the story: WSJ Disney DVD Story